ENDE

Technology to Market.

Complex technology, made clear, positioned and anchored in its market.

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How I Work

Even the most advanced technology can struggle to gain market traction when its value is not clearly communicated. I connect strategic positioning, deep subject-matter expertise and purposeful communication to turn technological strengths into a compelling market advantage.

  1. 01PositioningI define the strategic positioning and core messaging that connect your technology to the business value it delivers to customers.Service · Go-To-Market
  2. 02Thought LeadershipI turn your experts’ knowledge into strategic content that demonstrates your expertise and establishes your company as a credible voice in the market.Service · Market Authority
  3. 03VisibilityI optimize your content for AI-powered search so AI systems can better discover, understand and reference your expertise in their responses.Service · AI Search Presence

Three Ways to Bring Your Technology to Market

Go-To-Market

When a new product or market is on the table, sales, marketing and product often tell three different stories. A go-to-market strategy gives them one foundation, grounded in technical depth and the realities of your market.

Key deliverables
  • Core NarrativeA framework that defines how you stand apart from competitors and which arguments matter to which buyer group.
  • GTM Execution & ChannelsCampaigns that reach buyers where they research and decide.
  • Bids & RFPsProposal content that shows the buyer the commercial value of your technology.
  • Sales EnablementBattle cards and one-pagers that equip your sales team to answer the most common objections.
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Market Authority

Your experts have deep industry knowledge and hands-on experience. Yet this expertise often remains underrepresented in your marketing. One 30-minute briefing becomes a month of content that establishes your company as the authority in its field.

Key deliverables
  • Subject Matter BriefingsA structured interview that captures your experts’ knowledge in 30 minutes, without tying them up for weeks.
  • Deep Tech / Commercial PaperThe core document every other piece of content on your topic builds on.
  • Topic ClusterArticles that help buyers find you in Google search and in AI answers.
  • Amplification KitShort-form posts and ads that carry your insights into the social channels your buyers use.
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AI Search Presence

Buyers ask ChatGPT, Claude, Perplexity and Google’s AI Overviews which providers to consider in their market. The answers name companies whose content AI systems can find, understand and trust as a source. I prepare your content to meet all three conditions.

Key deliverables
  • Content AuditA page-by-page assessment of where AI systems can extract clear answers from your content, and where they can’t.
  • Content OptimizationYour priority pages reworked into clear answers that AI systems can cite.
  • Knowledge GraphAn internal link structure that connects your content by topic and shows how deep your expertise runs.
  • GEO AssistantA custom assistant inside your team’s AI tool that drafts GEO-optimized text ready to work into your existing articles.
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Resources

Strategy · 14 min read

The Modern B2B CMO

Today’s B2B CMOs are expected to drive revenue, lead AI transformation, align sales and marketing, and shape business strategy. Discover the six responsibilities that define modern marketing leadership.

The six responsibilities

  1. 01Capital allocation
  2. 02Measurable impact
  3. 03Sales and marketing alignment
  4. 04Market signals
  5. 05Org design
  6. 06Market shaping
Read the Playbook

AI Operations · 17 min read

How AI in B2B Marketing Delivers Results

Nearly nine in ten companies use AI, but few see it in their operating profit. What sets the few apart is an operating model that defines what AI analyzes, creates, and executes, and who steers it.

Read the Guide

Experience from Inside Technology Companies

I have worked in marketing for international technology and consulting companies since 2000, in leadership roles since 2007. Today I bring that experience to companies that need marketing at this level without building a large team.

Full career on LinkedIn
  1. 2000–2007CGIDigital Marketing Manager
  2. 2007–2012GFT TechnologiesHead of Marketing
  3. 2012–2015TomTomDirector Field Marketing
  4. 2015–2022CognizantDirector Paid Media

Recommendations from my in-house marketing career at TomTom and Cognizant and from agency partners I’ve collaborated with along the way.

More recommendations on LinkedIn
“Christina brings business smartness and marketing together. She has great expertise in several marketing disciplines, is an excellent problem solver at both strategic and operational level.”
Wilbert van der LansColleague at TomTom
“Christina used the latest digital strategies and channels. She combined ongoing innovations in the digital advertisement space with our client preferences.”
Sandra KasparColleague at Cognizant
“Christina brings creativity and analytical thinking and has a unique ability to identify new opportunities in B2B digital environment.”
Vesna RadulovicOMD
“Tina is a highly skilled marketer and is a joy to work with. She has a wealth of experience that spans digital marketing, PR and many associated areas.”
André LabadieBrands to life
“Under Christina’s leadership, I was able to fully harness and expand my skills and expertise as a Marketeer, significantly enhancing my professional growth.”
Magnolia RestrepoColleague at TomTom

Where Does Your Technology Need to Be Understood?

A 30-minute conversation. You leave with a clear next step.

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